Mission

To inspire, engage, and motivate our community to dedicate themselves to a healthier and fit lifestyle.

Vision

To be the number one source in Northeast Indiana and the Fort Wayne Community for people seeking assistance in achieving and sustaining a healthier and active lifestyle.

Core Values

• To promote a fun and inclusive store environment creating a superior shopping experience
• Provide Excellent Customer Service- 100% of the time.
• Educate and support people’s health and fitness goals- by assisting them in every way  to successfully reach their full potential
• Listen to the Customer-insure we deliver the products and service that they need and want
• Build Rapport within the Community-be actively involved in outreach programs and events that foster a passion for fitness and health
• Change People’s Lives-in a positive way everyday
• Be knowledgeable – continue to learn new and up to date trends in fitness and health